David Simpson

I’m a self taught designer with expertise in product design & user experience, front-end prototyping, and team building from Boston, Massachusetts.

I’m currently living in the beautiful rural town of Georgetown, Massachusetts with my beautiful wife Pam, our daughter Kennedy and our two little morkie dogs Oreo and Max. From an early age I was always fascinated with technology and the things you could build and make from nothing. As I got older I started finding ways to dabble in anything related to building for the web from using Angelfire to Geocities. After high school, I pursued a computer science degree at Bridgewater State University, as I always wanted to be able to build what I would conceptualize or design.

My professional career really started to come into focus in the mid 2000’s. Early in my career I spent a few years at a small software company, PMWeb, where I learned a great deal about designing, building, marketing and selling software. In 2008, I left that company and I co-founded Epicio, a small web design & development firm in the greater Boston area. After a few years growing and learning at Epicio, I decided it was time for a bigger challenge and I had my sights set on working in Boston.

Through a series of interesting chance events, I ended up landing an amazing opportunity with the orange unicorn HubSpot, in Cambridge. Little did I know this was going to be the spark that ignited my love for startups by bringing together my love and passion for entrepreneurship and designing and building products. After a few years at HubSpot, where I managed and grew the Interactive Design Team, it was time to find a smaller and earlier stage startup with the HubSpot IPO getting ready to take off.

After doing my homework I came across and landed an opportunity at Assembla, as the Director of User Experience. They make really powerful software for managing and building software projects with a distributed team. About a year later I transitioned to Kyruus, as the Director of User Experience to help improve their products in the healthcare space. After that I learned about an amazing company, Datto, where I joined and am currently working as the Director of User Experience with an amazing team to improve the product design of our platform that focuses on the business continuity and networking markets.

Visit my work page to learn more about my work at these companies!

The companies listed above have provided me with incredible full time opportunities where I learned a great deal. In addition to those opportunities, I also have a large number of clients that I have worked with in a freelance capacity, as well as my client list while working at Epicio, the design and build studio that I co-founded. If you are interested to learn more about these projects let me know!

My Design Principles.

Don’t you hate when people or companies post their mission statement. Sure they can be important, but the whole world doesn’t need to know about it, use it as an internal tool.

I see these principles as something entirely different, it clearly defines how I approach every product design project I have the opportunity to work on. As times goes on i’ll likely tweak these as I go, but for now these work pretty well for me.

Here are the pillars that guide my thought process:

Design is Problem Solving.

The internet is part of everyday life, so the usability and experience of how users are able interact with it is key. Simplicity helps to remove the distraction of clutter and noise, resulting in a better user experience for your users.

Always be Iterating.

Every product design product is a living, breathing organism. It is imperative to always track your data to identify pain points, and then using that data improve the design and user experience for the users you serve every day.

Patience with Persistence.

Building a product takes a team, with that comes the responsibility to patiently listen to all the stakeholders in the room. However, that patient and empathetic ear doesn’t mean you shouldn’t be persistent about solving for the user.

Listen to the User.

Even the most beautiful design does not guarantee it is going to meet the needs of the people who use your product. It is critical to listen and gather feedback from those users to drive data-driven decisions in the design process.

My Design Toolkit.

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Sketch

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Invision

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Realtime Board

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In review.

I say a lot of things on Twitter, it is no doubt my social network of choice. I do my best to keep up with showing off my design work-in-progress on Dribbble. You can subscribe to my updates on Facebook, and endorse me on Zerply. I don’t post much code anymore these days, but the little I do still work on can be found on Github.

Feel free to read on if you would like to learn more about me. If you want to chat about design, startups, or what funny things I’ve seen on the train recently you can email me at david@simpsn.com or send me a DM on twitter @simpson.

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Looking for more information?

Are you interested to learn more about me, or work on a new fantastic product together? Don't hesitate to reach out soon so we can chat!

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Let's get connected.

I’ve gone on a bit of a conquest, to acquire the username "simpson" on every popular social network. The journey hasn't been easy, but i'm almost there!