Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam egestas commodo eleifend. In hac habitasse platea dictumst. Phasellus mauris tortor, elementum et sapien ac, accumsan ornare est. Praesent congue nisi eget ullamcorper sagittis.

Typography

A big part of my rebranding is focused around finding a strong distinct typography choice that matches the tone I want for this site. After a good deal of exploration i've settled on Avenir Next Rounded for headlines and Avenir Next for body text. I love the soft warm personality of Avenir Next Pro, it is fun and approachable and should pair nicely with future illustration patterns.

Headings - Avenir Next Rounded

H1 This is a bigly headline.

H2 This is a bigly headline.

H3 This is a bigly headline.

H4 This is a bigly headline.

H5 This is a bigly headline.

Body Text - Avenir Next

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam egestas commodo eleifend. In hac habitasse platea dictumst. Phasellus mauris tortor, elementum et sapien ac, accumsan ornare est. Praesent congue nisi eget ullamcorper sagittis. Nullam tellus felis, venenatis vel massa quis, malesuada tristique metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nec placerat turpis. Nulla ultrices libero eu lacus dapibus euismod.

Brand Color

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam egestas commodo eleifend. In hac habitasse platea dictumst. Phasellus mauris tortor, elementum et sapien ac, accumsan ornare est. Praesent congue nisi eget ullamcorper sagittis. Nullam tellus felis, venenatis vel massa quis, malesuada tristique metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nec placerat turpis. Nulla ultrices libero eu lacus dapibus euismod.

Buttons

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam egestas commodo eleifend. In hac habitasse platea dictumst. Phasellus mauris tortor, elementum et sapien ac, accumsan ornare est. Praesent congue nisi eget ullamcorper sagittis. Nullam tellus felis, venenatis vel massa quis, malesuada tristique metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nec placerat turpis. Nulla ultrices libero eu lacus dapibus euismod.

Primary Button

Secondary Button

Icon Set

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam egestas commodo eleifend. In hac habitasse platea dictumst. Phasellus mauris tortor, elementum et sapien ac, accumsan ornare est. Praesent congue nisi eget ullamcorper sagittis. Nullam tellus felis, venenatis vel massa quis, malesuada tristique metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nec placerat turpis. Nulla ultrices libero eu lacus dapibus euismod.

Problem Solving

Patience

Listen

Research

Audit

Usability Testing

Information Architecture

Prototyping

Visual

Specifications

Iterate